Monday, December 8, 2008

Raising Funds in a Sluggish Economy!

We've had the pleasure of speaking with many PTA boards, Booster Clubs and Non-profit fundraising chairpersons over the holiday season. In those conversations, we often hear how hard these tough economic times are on your fundraising goals.

Don't fret. Take a deep breath, and believe in your supporters. In times like this, people will undoubtedly scale back on many things including what they contribute to some fundraising efforts.

We have several important notes you may pass along to your supporters to help you steadily towards your fundraising goals:

1. Ask your supporters to re-think their normal holiday shopping habits. You may want to ask them to reconsider spending the fuel to head out to the shopping mall or big box store. They can easily shop for their entire family from the comfort of their home via their computer by hitting one site -

2. Ask your supporters to re-think their shopping strategy so that it covers practical areas of their family life. In other words, you may suggest that they buy their child a new lunchbox rather than toys they may not enjoy for as long.

3. Tell your supporters that you know and empathize that times are tough, which makes you especially grateful if they support the school, church or non-profit. You do appreciate it, so why not let them know?

4. With all honesty, it a budget-savvy to avoid the bustle of the shopping mall or big box stores. By shopping for your organization, they are better able to avoid getting caught up in the holiday hub-bub that often guilts people into over-extending themselves.

5. By driving from store to store, grabbing lunch here and their while out holiday shopping, costs can really add up! People often overlook those built-in costs to holiday shopping.

We'd love to hear your tips for fundraising in a tough economy! Email your tough-economy fundraising tips over to us at

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